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According to Instagram, over 500 million accounts use Instagram Stories every day.
The value of including this medium to your marketing plan should not go underestimated.
On this hands-on guide, we’ll convince you once and for all why your business needs Interactive stories, and together, we will tackle all your designing and storytelling fears.
Let’s build powerful and engaging Interactive stories!
Smartphones have changed the content consumption landscape from horizontal to vertical, forcing marketers, filmmakers and social media managers to consider redesigning content to fit 9:16 aspect ratios.
This notion was quickly picked up in 2011 by Snapchat who created Snap stories: a photo or short video shared for 24 hours on their social media platform. Famous for their, back then, unique face filters.
Fast forward to 2016, Instagram reimagined the concept and created Instagram stories: a 15 second series of photos or videos with interactive features, filters and a 24-hour lifespan on their platform.
Pretty simple right?
Since less information is in our field of vision on a phone, content needs to be presented in bite-sized but accessible ways.
Thinking of going vertical for most of your communication assets is probably one of the smartest things brands can do right now. Vertical marketing plays a key role in today’s visual content revolution.
In the age of apps, social media platforms and never-ending ads, this new format has created a world of possibilities for brands and marketers to have a chance at grabbing people’s attention. And thanks to social media apps like Snapchat and Instagram, everyone can now become a story-creator.
What is it about Instagram Stories that makes it the number one platform to create an Interactive story?
Probably the ability to post multiple photos and videos in chronological order and the platform’s variety of interactive features. Or maybe it’s just the opportunity to open up a whole new world of storytelling.
More convincing data:
Ultimately, Instagram stories have given users the opportunity to become instant storytellers and it didn’t take long before brands saw them as an amazing medium to include in their marketing campaigns.
A short but sweet intro to the concept of Interactive stories. There is so much more we want to share with you, including a free and downloadable workbook guide! Stick around for Part 2 of our series, coming soon.