Creative & effective use of QR codes in DTC mobile marketing strategies

It's taken 26 years for QR codes to have their moment. With the exception of China, where thanks to Wechat QR codes have become a staple part of life, it wasn't until COVID struck that they've finally took off globally. Thanks to progress in technology and growing appeal, QR is now the consumer touchpoint to bridge the physical to digital space. And what was once bland, is being radically re-invented for mobile.