QR Codes on stickers and labels

The Benefits of Using QR Codes on Stickers and Labels

A well-thought-out, eye-catching label and sticker designs open the possibility for a good word-of-mouth marketing campaign, powered by your own loyal and potential customers. But that’s not enough. A QR Code on stickers and labels bridges the gap between the physical and online experience. It allows you to take advantage of offline spaces in order to connect your audience with your online content, such as your website or social media, or enhance their engagement with your business and product.

1. Tap into participatory culture

QR Codes are the brand ambassador on your custom stickers you never knew you needed until now. As mentioned above, stickers have this serendipitous quality to them. When people see others use them on their personal belongings or even in public spaces, it resonates on a subconscious level: this is a brand worth not just talking about but identifying with. It is brand loyalty that you can use in your favor with a QR Code that either links to a better product experience with a Video QR Code, or to create excitement for an upcoming event with our Event QR Code or, even better, have consumers join in on your brand’s network with our Social Media QR Code. Your customers can advertise for you with custom stickers and QR Codes can speak for your brand identity in your stead.

2. Brand Trust and Brand Loyalty

Marketing labels don’t just help consumers identify your product among others, they also offer ingredients, provenance or usage information. QR Codes give you more flexibility in terms of connecting with your consumers and earning their trust as a brand by linking them directly to your online sources and communities. How a customer experiences your product nowadays depends largely on how much they know about your brand and its impact on society. Technology can help re-earn consumer trust and QR Codes are the solution. They can help your custom labels interact dynamically with your consumers by connecting them to more in-depth information about the quality of your ingredients, your values as a company, your supply chains and so much more with just a quick scan.

3. Smart Marketing

Our Dynamic QR Codes can help you organize, develop and manage your marketing campaign in an in-depth, cost-effective way. Whenever a Dynamic Code is scanned, our system recognizes when, where and with what device it took place. This detailed information will help you measure your advertising success, so you can optimize your ongoing campaign. Visit our QR Code Marketing Library to inspire the design of your marketing and advertising campaigns.

How to create a QR Code on Stickers or Labels?

1. Go to QR Code Generator and select the type of QR Code you’d like on your sticker or label. We recommend using the URL QR Code to start with.*

2. Enter your website address.

3. Your QR Code will be generated automatically.

4. Now, customize the design of your QR Code by adding a frame and a “Scan Me” logo.*

5. Select colors to match your style or company brand identity.

6. Select ‘Download’ to receive your QR Code file in .jpg format.

7. Integrate your newly-created QR Code to either your sticker or your label design.

*Sign up to choose more QR Codes such as Event, Video, and Coupon, where you have the option of adding more information, more visuals, and edit or replace all the information without reprinting a new QR Code. You can also choose from a variety of frames and upload your own logo.

QR Codes on Stickers and Labels Best Practices

The QR Code’s displayed image no longer abides by a monochromatic constraint, which means you no longer have to give it a dull prescriptive approach. You can now design it to fit your brand or your very own identity with a variety of creative tools. Here is a guide to some of the features at your disposal.

Add instructions

One big mistake QR Code users have made in the past is printing them without a short written explanation of what the consumer would gain or learn from scanning one. Make sure to incentivize your consumers to scan your Code, or else all your marketing efforts will be for naught.

Frame it

With our customizable frames, you can make your QR Code match your custom sticker and label design, or your company’s brand identity. When you start designing your QR Code, you will be offered a wide variety of ready-made frames with different CTA messages and color options from which to select. If you want to add personalized details, you have the option of customizing even more by selecting a different shape, a different icon, and even adding your own text.

Add a logo inside your QR Code

Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a logo at the center of your QR Code. Though there are a few ready-made options to select from, you can also upload your own logo or your own CTA like “Scan me,” “Join us” or “Discover.” Our system automatically detects the best and largest size for uploaded logos to make sure QR Codes remain scannable, so you do not have to worry about making adjustments.

Save your designs

Let’s say you want to promote the release of another product from the same series, or you have expanded your departments to include more services for your clients and want to remain consistent with your design. Well, no worries, you no longer have to fret about recreating an old QR Code design manually. QR Code Generator allows you to save all your designs as templates, so you can reuse them for any of your marketing campaigns to come.

Test before printing

Once you are done designing the QR Code for your custom stickers and labels, make sure to always test it on various scanning apps before moving on to printing. The minimum size of a QR Code on small-sized merchandise such as stickers or labels should be 2 x 2 cm (about 0.8 x 0.8 in). From there you can always make it a bit bigger, but we do not recommend going less than that as it would render your Code unscannable or even unnoticeable. You can also practice scanning with your ideal print size and go from there.

For more information on getting started with QR Codes, visit our Help Center page. And visit our How to Get Creative with QR Code Design page to learn more about the dos and don’ts of QR Code design for optimal results on your custom stickers or labels.

QR Codes on Stickers and Labels for Businesses

The possibilities of putting QR Codes on custom stickers and labels are, honestly, pretty endless. But, we wanted to offer you a bit more inspiration so here’s an array of fictitious companies in real-life situations putting our QR Codes to excellent use.

Direct-To-Consumer (DTC)

One big mistake QR Code users have made in the past is printing them without a short written explanation of what the consumer would gain or learn from scanning one.

Food & Drink Brands

With our customizable frames, you can make your QR Code match your custom sticker and label design, or your company’s brand identity. When you start designing your QR Code, you will be offered a wide variety of ready-made frames with different CTA messages and color options from which to select.

Cosmetic Brands

Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a logo at the center of your QR Code. Though there are a few ready-made options to select from, you can also upload your own logo or your own CTA.

Music Artists

Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a logo at the center of your QR Code. Though there are a few ready-made options to select from, you can also upload your own logo or your own CTA.

Personal

Let’s say you want to promote the release of another product from the same series, or you have expanded your departments to include more services for your clients and want to remain consistent with your design.